An Israeli brand that offers athletes unique products from the Dead Sea to improve performance and recovery through natural and healthy nutritional solutions.
The brand features three series: for runners, swimmers, and cyclists.
The brand features three series: for runners, swimmers, and cyclists.
My goal was to create a brand that blends the serene uniqueness of the Dead Sea with the dynamic power of athletics.
Color
The color palette is derived from the hues of the Dead Sea,
complemented by a bright yellow accent.
complemented by a bright yellow accent.
Images
For each series, I created two sets of illustrations:
01. An illustration for the competition time series.
02. An illustration for the post-competition series.
I employed a dot technique, creating each dot individually on the computer
to evoke the texture of salt.
02. An illustration for the post-competition series.
I employed a dot technique, creating each dot individually on the computer
to evoke the texture of salt.
product
Website
A preview of the website where customers can purchase the brand's products.
